Mountain House

E-commerce Website Redesign

Along with the refresh of Mountain House’s packaging, R/West contracted with me to provide them with user experience design to streamline their e-commerce process. I did this by first reassessing their information architecture and approach with user surveying, testing, and competitive analysis. Mountain House has a very broad consumer base ranging from backpackers to survivalists, including customers who don’t conduct any online shopping at all. How to offer these disparate audiences a user experience they will all appreciate?

The Files

Mountain House sitemap and wireframes